In addition to that new iPhone 7, that new MacBook Pro and that upgraded Apple TV, here's something else from Cupertino to slip under the Christmas tree this year:
A $299 coffee table book about Apple design over the decades, jammed with 450 photographs of their biggest and bestest hits. The tome, entitled Designed by Apple in California, was announced [and is on sale at] Apple.com and at select Apple Stores.
In its press release, Apple made a point to say that the book is dedicated to the memory of co-founder Steve Jobs. And the work covers many of the products unveiled during his time as CEO, from 1998's iMac to 2015's Apple Pencil, and it includes details about the techniques and materials used by Apple's design team through those years.
"The idea of genuinely trying to make something great for humanity was Steve's motivation from the beginning, and it remains both our ideal and our goal as Apple looks to the future," said Jony Ive, Apple's chief design officer. "This archive is intended to be a gentle gathering of many of the products the team has designed over the years. We hope it brings some understanding to how and why they exist, while serving as a resource for students of all design disciplines."
The products in this book are the result of a profoundly close collaboration among many different groups. Shot by photographer Andrew Zuckerman in a deliberately spare style, the book's 450 images illustrate Apple's design process as well as its finished products.
In the book's foreword, Ive explains:
"While this is a design book, it is not about the design team, the creative process, or product development. It is an objective representation of our work that, ironically, describes who we are. It describes how we work, our values, our preoccupations, and our goals. We have always hoped to be defined by what we do rather than by what we say.
"We strive, with varying degrees of success, to define objects that appear effortless. Objects that appear so simple, coherent, and inevitable that there could be no rational alternative."
It's not cheap: It's a hardcover edition, bound in linen, and comes in two sizes: a smaller 10.20" x 12.75" book that sells for $199; $299 gets you a larger 13? x 16.25? edition. The photos, all new images by Andrew Zuckerman, will feature Apple design "in deliberately spare style," the company said in its release.
"Designed by Apple in California" starts at $199 (US) for the small size (10.20" x 12.75").
Available [since] Wednesday, November 16, exclusively from Apple.com in Australia, France, Germany, Hong Kong, Japan, Korea, Taiwan, the UK and the US, and select Apple Stores.
Available at the following US retail locations: Apple SoHo, Apple Fifth Avenue, Apple Upper East Side, Apple Williamsburg and Apple World Trade Center in New York; Apple The Grove in Los Angeles and Apple Third Street in Santa Monica; Apple North Michigan Avenue and Apple Lincoln Park in Chicago; Apple Northpark in Dallas; Apple Union Square in San Francisco; Apple Palo Alto and Apple Infinite Loop in Cupertino.
The book is on display at the Apple Stores where it is sold.
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