By Jennifer LeClaire / Top Tech News. Updated March 23, 2015.
The EMC Federation Monday took the lid off the Federation Business Data Lake, a solution that combines storage and big data analytics tech from VMware, Pivotal and EMC Information Infrastructure. EMC Federation thinks it can help customers discover insights to make better business decisions.
The Federation Business Data Lake promises to simplify building a data lake. In fact, EMC said companies could deploy the technology in as little as seven days. That’s a tall promise but one that could be a game changer for companies that want to realize the growing potential of big data.
"Nearly every traditional business model faces near-term, lasting disruption,” said Josh Kahn, Senior Vice President of Global Solutions at EMC. “The fast track to competitive advantage will be reserved for those able to quickly embrace and yield value from the massive growth in data, but it will take a new approach.”
A Disruptive Lake?
The growth of data from both traditional and modern applications, sensors and intelligent devices -- as well as the masses of new public data such as social media feeds -- is driving big data growth. Inexpensive storage and limitless compute combined with technology that makes possible real-time and direct connections to action through new apps and products makes capturing and processing data a reality.
The Federation Business Data Lake taps all these elements. EMC said business data lakes -- containing structured and unstructured data from a plethora of sources with analytics focused on building models to predict the future -- are becoming a top corporate priority because they fill a critical gap traditional data warehousing leaves behind. Companies with successful data lakes are tapping into data and predictive models to build new business models, apps and products.
"As the number of connected devices continues to soar, the world of digital business is disrupting traditional business models. It's no longer just about the product itself, but the data and the application of the data,” said Jeffrey Kelly, Principal Analyst of Big Data at Wikibon, a professional community solving business problems through open source sharing of free advisory knowledge.
“With big data, organizations can gather as much data as possible and apply analytic techniques to understand the data, make predictions and take action, resulting in the creation of new business models, Kelly said. "Big data solutions like the Federation Business Data Lake allow organizations to bring data, analytics and applications together to realize new business opportunities."
A Significant Improvement
As EMC sees it, an effective business data lake will store, analyze and provide data to facilitate real-time changes in outcomes and influence critical decisions. The Federation Business Data Lake offers a suite of services, including an onboarding service, proof-of-value service, big data vision workshop, and education services.
Specifically, the analytics layer is made up of Pivotal Big Data Suite, including PivotalHD, featuring the SQL-on-Hadoop engine HAWQ. The analytics layer is virtualized with VMware running on Vblocks with predefined analytics use cases and automated provisioning and configuration.
EMC is also delivering two additional data lakes that integrate with other Hadoop distributions, including Cloudera and Hortonworks, along with any future open data platform-based Hadoop distributions. And EMC Isilon provides the Data Lake Storage Foundation.
We asked Zeus Kerravala, principal analyst at ZK Research, for his thoughts on the new solution. He told us EMC is starting to show the power of the Federation.
“Obviously with technology getting more and more complicated it’s taking customers longer and longer to deploy any solution,” Kerravala said. “The Federation here is creating a pre-integrated validated solution that can help customers roll out Hadoop and other solutions much faster. If EMC is right they can do it in seven days. That’s a significant improvement over the six months or so that it normally takes.”
The Federation Business Data Lake will roll out in April with general availability in select countries. EMC did not disclose pricing.