Top Tech News

CIO Today Network Sites:   Top Tech News  |   CIO Today   |   Mobile Tech Today   |   Data Storage Today
News & Product Reviews for Tech Leaders
Vblock™ Systems:
Advanced converged infrastructure
increases productivity & lowers costs.

www.vce.com
Wednesday, April 23rd 
24/7/365 Network Uptime!
This ad will display for the next 20 seconds. Please click for more information, or scroll down to pass the ad, or Close Ad.
Trending Topics:   Security Heartbleed Big Data Cloud Computing Windows XP Data Centers OS X Mavericks
Home
Network Security
Tech Trends
Cloud Computing
Hardware
Applications
Microsoft/Windows
Apple/Mac
Mobile Tech
World Wide Web
Big Data
Communications
Hackers
Chips & Processors
Linux/Open Source
Personal Tech
Press Releases
 
Free Newsletters
Top CIO News
 
Mobile Tech Today
 

Microsoft/Windows

Microsoft Seeks to Boost Xbox Claim on the Living Room

Microsoft Seeks to Boost Xbox Claim on the Living Room
February 13, 2013 9:45AM

Bookmark and Share
There are now more than 100 custom, voice-controlled TV and entertainment apps on Xbox Live. "People are using Xbox in the morning to work out with the Kinect Nike+ Fitness program, kids are watching cartoons, families are enjoying movies, and of course people are playing blockbuster games like Halo 4," said Yusuf Mehdi, Microsoft corporate vice president.

Your Next Generation Data Center Is Here! Vblock™ Systems: the world's most advanced converged infrastructure are built on the Cisco Unified Computing System with Intel® Xeon® processors. Vblock™ Systems deliver extraordinary time to market, ROI and TCO, and flexibility to meet your continually changing demands with 5X faster deployment, 96% less downtime, and 1/2 the cost. Click here to learn more.

Microsoft is looking for still deeper inroads into the living room through the Xbox, and to do that it is launching its own Los Angeles television studio to produce original content, only with an interactive twist.

The technology giant this week released details on its Xbox Entertainment Studios, a 125-employee production studio led by former CBS Television President Nancy Tellem.

"When I worked in traditional TV, we would find ourselves saying things like, 'Wouldn't it be cool if we could add an interactive aspect directly into the show and engage directly with the viewers?' With Xbox, that is possible today," Tellem said at the AllThingsD Dive Into Media conference in Dana Point, Calif.

Huge Changes Coming

Tellem was hired last September as president of entertainment and digital media at Microsoft in part to spearhead the move into creating original interactive content for the Xbox and other devices.

Redmond believes living room entertainment is in its biggest evolutionary period since the transitions of black-and-white to color, and from standard definition to high definition. And it sees a place for the Xbox smack dab in the middle of the change.

There already are more than 76 million Xbox 360 consoles around the world, according to Microsoft. That's three times the number of pre-360 Xbox consoles sold. And a Kinect gesture-and-voice controller now sits next to roughly one-third of those Xbox 360 consoles. The company has sold 24 million Kinect sensors since its launch.

Microsoft almost tripled the amount of TV and other entertainment offerings for the Xbox in 2012. There are now more than 100 custom, voice-controlled TV and entertainment apps on Xbox Live. And the number of Xbox Live subscribers has grown to 46 million, a 15 percent increase over a year earlier.

The Future of TV

2012 also marked the Xbox's biggest year for entertainment and games usage. Users enjoyed more than 18 billion hours of entertainment in 2012, with entertainment app usage growing 57 percent year over year globally. Last year in the U.S., Xbox Live Gold members averaged 87 hours per month on Xbox, an increase of 10 percent year over year.

"We believe that Xbox is being used by more people in the household, during more hours in the day and for more forms of entertainment," said Yusuf Mehdi, corporate vice president of Microsoft's Interactive Entertainment Business. "People are using Xbox in the morning to work out with the Kinect Nike+ Fitness program, kids are watching cartoons, families are enjoying movies, and of course people are playing blockbuster games like Halo 4." (continued...)

1  |  2  |  Next Page >

 

Tell Us What You Think
Comment:

Name:



 Microsoft/Windows
1. Officials Reveal Microsoft Data Center
2. Microsoft, BMC Targeting VMware
3. Cortana Fills Windows Phone Gap
4. Review: Windows Embraces the Past
5. Patch Tuesday Offers Critical Fixes




 Most Popular Articles
1. Resetting All Passwords Now May Be Worst Heartbleed Fix
2. Silverpop: IBM Marketing Portfolio Gets Personal
3. Is Heartbleed the Biggest Web Security Threat Ever?
4. Analyst: Samsung Galaxy S5 Won't Sway iPhone Lovers
5. VMware Leverages AirWatch's MDM Tech in Horizon 6

Have an informed opinion on this story?
Send a Letter to the Editor.
We want to know what you think.
Send us your Feedback.

 Related Topics  Latest News & Special Reports

  Officials Reveal Microsoft Data Center
  Samsung Gear Fit Geared for Exercise
  Hortonworks, Concurrent To Partner
  Microsoft, BMC Targeting VMware
  Verizon Report Exposes Cyberthreats

 Technology Marketplace
Business Intelligence
Get real-time, cloud-based information services with Neustar.
 
Cloud Computing
Next Generation Data Center Is Here! Vblock™ Systems from VCE
 
Contact Centers
HP delivers the future of the contact center with HP Qfiniti 10.
 
Data Storage
Next Generation Data Center Is Here! Vblock™ Systems from VCE
Barium Ferrite (BaFe) is the future of tape.
2.5" Enterprise-class SATA & SAS SSDs for server & storage applications
 
Enterprise Hardware
Barium Ferrite (BaFe) is the future of tape.
2.5" Enterprise-class SATA & SAS SSDs for server & storage applications
 
Hardware
Protect your network with APC Smart-UPS battery backup
 
Network Security
Protect your network with APC Smart-UPS battery backup
 

Network Security Spotlight
Top Cyberthreats Exposed by Verizon Report
Beyond Heartbleed, there are cyberthreats vying to take down enterprise networks, corrupt smartphones, and wreak havoc on businesses. Verizon is exposing these threats in a new report.
 
Where Do Web Sites Stand, Post-Heartbleed?
A security firm says the vast majority of Web sites have patched themselves to protect against the Heartbleed bug, but now there are questions raised on the reliability of open-source programs.
 
White House Updating Online Privacy Policy
A new Obama administration privacy policy explains how the government will gather the user data of online visitors to WhiteHouse.gov, mobile apps and social media sites, saying much is in the public domain.
 
Navigation
Top Tech News
Home/Top News | Network Security | Tech Trends | Cloud Computing | Hardware | Applications | Microsoft/Windows
Apple/Mac | Mobile Tech | World Wide Web | Big Data | Communications | Hackers | Chips & Processors
Linux/Open Source | Personal Tech | Press Releases
Also visit these Enterprise Technology Sites
Top Tech News | CIO Today | Mobile Tech Today | Data Storage Today

Services:
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About CIO Today Network | How To Contact Us | Article Reprints | Services for PR Pros (In partnership with NewsFactor) | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 Top Tech News. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.