Top Tech News

CIO Today Network Sites:   Top Tech News  |   CIO Today   |   Mobile Tech Today   |   Data Storage Today
News & Product Reviews for Tech Leaders
Barium Ferrite (BaFe):
Higher Capacity, Superior
Performance, Longer Archival Life

www.thefutureoftape.com
Saturday, April 19th 
The future of tape is here.
This ad will display for the next 20 seconds. Please click for more information, or scroll down to pass the ad, or Close Ad.
Trending Topics:   Security Heartbleed Big Data Cloud Computing Windows XP Data Centers OS X Mavericks
Home
Network Security
Tech Trends
Cloud Computing
Hardware
Applications
Microsoft/Windows
Apple/Mac
Mobile Tech
World Wide Web
Big Data
Communications
Hackers
Chips & Processors
Linux/Open Source
Personal Tech
Press Releases
 
Free Newsletters
Top CIO News
 
Mobile Tech Today
 

Personal Tech

Microsoft Mulls Xbox 360 Price Cut

Microsoft Mulls Xbox 360 Price Cut
June 8, 2007 12:21PM

Bookmark and Share
In addition to mulling an Xbox 360 price drop, Microsoft executives made it clear that they plan to take steps to emulate Nintendo's success in attracting a broader consumer base. A key component of that strategy is manufacturing and marketing games that appeal to women, who typically make up a smaller percentage of hardcore gamers.

Neustar, Inc. (NYSE: NSR) is a trusted, neutral provider of real-time information and analysis to the Internet, telecommunications, information services, financial services, retail, media and advertising sectors. Neustar applies its advanced, secure technologies in location, identification, and evaluation to help its customers promote and protect their businesses. More information is available at www.neustar.biz.

With monthly sales of its Xbox 360 lagging far behind Nintendo's Wii, Microsoft is reportedly considering a dramatic price cut for its next-generation gaming console. In an interview with Bloomberg News, David Hufford, a director of Xbox product management, said that the "sweet spot" for the gaming console market is $199.

Currently, the Wii is closest to that mark, with a typical retail price of $250. The Xbox 360, by comparison, retails on Amazon.com for $299 for the basic console and $399 for a model equipped with a 20-GB hard drive. Sony's PlayStation 3 clocks in at a much higher $599 -- although it comes with a 60-GB drive.

The monthly sales figures compiled by NPD Group, a well-known observer of the video game console industry, support Hufford's analysis. In May, the Wii sold 360,000 units; the Xbox 360 sold 174,000; and the PS3 sold just 82,000. All figures are for the United States.

Mass-Market Prices

NPD Group does not comment on rumors, so analysts declined to answer questions about a possible price cut by Microsoft. However, in an interview last month, NPD Senior Manager David Riley did stress the importance of console prices in attracting consumers.

"When Sony launched the PS3," Riley said, "the price point just killed them. It was priced to sell to the hardcore gamers, who were willing to pay that kind of money for performance. But it's not a mass-market price."

By contrast, Riley said, Nintendo purposely priced the Wii to make it more attractive to nontraditional gamers, and has followed that up by releasing titles that appeal to a more general audience. Although that has had some unintended consequences, such as recent cases of Wii-itis, it also has helped spur Wii console sales far in excess of what most analysts predicted.

The Better Halves

In addition to mulling a price drop, Microsoft executives made it clear that they plan to take steps to emulate Nintendo's success in attracting a broader consumer base. A key component of that strategy is manufacturing and marketing games that appeal to women, who typically make up a smaller percentage of hardcore gamers.

"If we don't make that move, make it early, and expand our demographic," Peter Moore, the head of Microsoft's interactive entertainment business division, told Bloomberg, "we will wind up in the same place as with Xbox 1, a solid business with 25 million people. What I need is a solid business with 90 million people."

Microsoft has not announced any plans for specific titles aimed at a more general market.

Tell Us What You Think
Comment:

Name:



 Personal Tech
1. Cortana Fills Windows Phone Gap
2. Galaxy S5 Phone: Less Can Be More
3. Beware: Facebook Shares Your Locale
4. Easter Egg! Microsoft's Clippy Is Back
5. Zynga Launches Mobile FarmVille




 Most Popular Articles
1. $200 'Micro' 3D Printer Earns Big on Kickstarter
2. Fast Seagate 6 TB Drive Offered for Enterprise Data Centers
3. Last Security Patches Coming Tuesday for XP, Office 2003
4. Resetting All Passwords Now May Be Worst Heartbleed Fix
5. Google Video Shows Off Modular Project Ara Phone

Have an informed opinion on this story?
Send a Letter to the Editor.
We want to know what you think.
Send us your Feedback.

 Related Topics  Latest News & Special Reports

  Cortana Fills Windows Phone Gap
  Galaxy S5 Phone: Less Can Be More
  Beware: Facebook Shares Your Locale
  Heartbleed Exploit Could Cost Millions
  Poll: A Mix of Feelings on Future Tech

 Technology Marketplace

Business Intelligence
Get real-time, cloud-based information services with Neustar.
 
Cloud Computing
BMC's I.T. solutions unleash the power of your business
Next Generation Data Center Is Here! Vblock™ Systems from VCE
 
Contact Centers
HP delivers the future of the contact center with HP Qfiniti 10.
 
Data Storage
Next Generation Data Center Is Here! Vblock™ Systems from VCE
Barium Ferrite (BaFe) is the future of tape.
2.5" Enterprise-class SATA & SAS SSDs for server & storage applications
 
Enterprise Hardware
Barium Ferrite (BaFe) is the future of tape.
2.5" Enterprise-class SATA & SAS SSDs for server & storage applications
 
Enterprise I.T.
BMC's I.T. solutions unleash the power of your business
 
Hardware
Protect your network with APC Smart-UPS battery backup
 
Network Security
Protect your network with APC Smart-UPS battery backup
 

Network Security Spotlight
Heartbleed Could Cost Millions, Could Have Been Prevented
Early estimates of Heartbleed’s cost to enterprises are running in the millions. The reason: revoking all the SSL certificates the bug exposed will come at a very hefty price. Some say it all could have been avoided.
 
Michaels Says Nearly 3M Credit, Debit Cards Breached
Arts and crafts retail giant Michaels Stores has confirmed that a data breach at its POS terminals from May 2013 to Jan. 2014 may have exposed nearly 3 million customer credit and debit cards.
 
Google's Street View Software Unravels CAPTCHAs
The latest software Google uses for its Street View cars to read street numbers in images for Google Maps works so well that it also solves CAPTCHAs, those puzzles designed to defeat bots.
 

Enterprise Hardware Spotlight
Vaio Fit 11A Battery Danger Forces Recall by Sony
Using a Sony Vaio Fit 11A laptop? It's time to send it back to Sony. In fact, Sony is encouraging people to stop using the laptop after several reports of its Panasonic battery overheating.
 
Continued Drop in Global PC Shipments Slows
Worldwide shipments of PCs fell during the first three months of the year, but the global slump in PC demand may be easing, with a considerable slowdown from last year's drops.
 
Google Glass Finds a Home in Medical Education, Practice
The innovative headpiece may find its niche in markets where hands-free access to data can be a big advantage. Glass experiments for doctors are already under way, with some promising results.
 

Mobile Technology Spotlight
Review: Siri-Like Cortana Fills Windows Phone Gap
With the new Cortana virtual assistant, Windows catches up with Apple's iOS and Google's Android in a major way, taking some of the best parts of Apple's and Google's virtual assistants, with new tools too.
 
With Galaxy S5, Samsung Proves Less Can Be More
Samsung has produced the most formidable rival yet to the iPhone 5s: the Galaxy S5. The device is the fifth edition of the company's successful line of Galaxy S smartphones, and shows less can be more.
 
Facebook Rolls Out Potentially Intrusive Location-Sharing
Looking for friends? Facebook users in the U.S. will soon be able to see which of their friends are nearby, using a smartphone's GPS. Could be a cool feature in some cases, or way too much information.
 

Navigation
Top Tech News
Home/Top News | Network Security | Tech Trends | Cloud Computing | Hardware | Applications | Microsoft/Windows
Apple/Mac | Mobile Tech | World Wide Web | Big Data | Communications | Hackers | Chips & Processors
Linux/Open Source | Personal Tech | Press Releases
Also visit these Enterprise Technology Sites
Top Tech News | CIO Today | Mobile Tech Today | Data Storage Today

Services:
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About CIO Today Network | How To Contact Us | Article Reprints | Services for PR Pros (In partnership with NewsFactor) | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 Top Tech News. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.