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SalesFUSION Unveils Sage CRM Integration Solution

SalesFUSION Unveils Sage CRM Integration Solution
January 10, 2013 12:49PM


SalesFUSION Releases New Version of Its Integrated Marketing Automation Solution for Sage CRM

Neustar, Inc. (NYSE: NSR) is a trusted, neutral provider of real-time information and analysis to the Internet, telecommunications, information services, financial services, retail, media and advertising sectors. Neustar applies its advanced, secure technologies in location, identification, and evaluation to help its customers promote and protect their businesses. More information is available at www.neustar.biz.

Atlanta, GA, January 8th, 2013 -- SalesFUSION is the maker of SalesFUSION 360, an integrated sales and marketing demand generation platform. This week, SalesFUSION announced it has released its new integration solution for Sage CRM. The new version of SalesFUSION for Sage CRM delivers a fully integrated email marketing and website visitor tracking solution native inside of Sage CRM as well as a pre-built connection between the SalesFUSION marketing automation platform and Sage CRM.

SalesFUSION provides a complete marketing automation platform that includes email marketing, lead scoring & management, landing pages, website tracking, social marketing and event management. SalesFUSION has been a Gold Certified Development Partner for Sage CRM since 2011 offers a direct and reseller model for its integrated marketing solution. Said Kevin Miller, CMO for SalesFUSION; "This new integration for Sage CRM brings the power of an enterprise marketing automation platform to Sage CRM users of all sizes. Our customers and partners can choose a light version of the application known as inSage that provides complete email marketing and website tracking inside of Sage CRM. There is no need for users to log into our app to use the application. Additionally mid-market and enterprise-class customers of Sage CRM can use the complete SalesFUSION platform and enjoy a pre-built, supported integration that connects all marketing activities to lead and contact records in Sage CRM".

The new release of SalesFUSION for Sage CRM includes several updates including the "event tracking" object, a new object to open and view landing page response information at the lead or contact record level and an enhanced contact summary view that is accessed via the SalesFUSION marketing intelligence dashboard that shows the value of a lead or contact based on aggregate marketing interactions that have been captured by SalesFUSION. In addition to the new features, Sage CRM users reap the benefits from a wealth of standard features in SalesFUSION's broad platform including:

Email marketing (Bulk, Drip, Nurture)
Landing pages, surveys, lead capture forms
Website visitor tracking
Lead scoring, routing, management
Social publishing
Event management

Said Miller; "The Sage CRM community is very excited about this new product integration. Today, no true marketing automation platform has developed a viable and comprehensive integration to Sage CRM. As a company, SalesFUSION has committed extensive development resources to our Sage CRM and Sage SalesLogix solutions over the last 2 years. We are extremely excited about the power, depth and cost effectiveness of this new offering. Many Sage CRM partners who are actively selling Sage CRM see tremendous value in adding Marketing Automation to their product suite and inSage will be a popular add-on solution for partners and customers this year".

The SalesFUSION marketing automation platform is a pure cloud-based solution. SalesFUSION offers 2 products for Sage CRM; SalesFUSION 360, the complete platform, and inSage; the light version of SalesFUSION that is 100% accessible inside of Sage CRM. inSage offer email marketing and website visitor tracking. The inSage Solution is priced at $300 per month for 60,000 emails per year. Users have the option to purchase additional blocks of emails to expand use of the light product or upgrade to the full enterprise version of SalesFUSION which offers a variety of pricing tiers starting at $550 per month. (continued...)

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