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After Hours

Sony Delays Blu-ray Player in Favor of PlayStation 3

Sony Delays Blu-ray Player in Favor of PlayStation 3
October 23, 2006 11:21AM

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In the hierarchy of products in the huge Sony line, the PlayStation 3 ranks miles above the BDP-S1 Blu-ray player in terms of expected sales. It appears that Sony is reserving its Blu-ray component supply for the PlayStation 3. Sorry, movie buffs.


Sony has again delayed the release of its much-anticipated and oft-postponed Blu-ray DVD player, the BDP-S1, which was due to hit store shelves this week.

The announcement, which comes amid a flurry of product problems for Sony, set off a lot of media speculation about quality-assurance problems at Sony, but the delay seems to be a strategic decision that is based on component supply rather than any trouble with the player.

Strategic or not, nobody is happy about the news, and Sony hasn't issued any formal statements.

The Blu-ray diode used in the BDP-S1 is the same one used in Sony's PlayStation 3 game console, which is set for release on November 17. According to experts, there simply doesn't seem to be enough parts to go around.

In the hierarchy of products in the huge Sony line, the PlayStation 3 ranks miles above the BDP-S1 in terms of expected sales. It appears that Sony is reserving its Blu-ray diode supply for the PlayStation 3. Sorry, movie buffs.

According to the latest reports, Sony plans to have 400,000 PlayStation 3 consoles ready for sale in North America alone on the release date. The company anticipates being able to ship over one million by the end of the holiday season.

Many in the gaming industry feel 400,000 consoles will not be nearly enough to satisfy demand.

Industry Ramifications

The delay of the BDP-S1 is expected to affect Blu-ray movie sales this holiday season, which would widen the impact of the delay well beyond Sony to electronics and movie retailers and to Hollywood studios that hope for big sales of Blu-ray DVD titles.

Sony isn't the only manufacturer of Blu-ray players, but it is one of the main proponents of the technology. According to industry journal Video Business, retailers were already expecting a shortage of Blu-ray and HD DVD players this shopping season, and at least one studio, Warner Home Video, had recently cut its sales projection in half for high-def movies.

The delay of the BDP-S1 will exacerbate that situation.

Initial speculation that the latest BDP-S1 delay is due to a product flaw stemmed from the fact that the BDP-S1 missed its release dates three previous times. It was first due out in July, but was postponed until August, then to October 25.

Streak of Stumbles

On top of the Blu-Ray delays, Sony announced last week the delay of the release of its LocationFree product -- a remote access and program-forwarding device for TVs -- because of problems with its remote control.

Earlier this month, Sony suffered a recall of several models of its notebook batteries, totaling almost 10 million batteries to date. And in September, the company postponed the release of its newest digital Walkman because of hardware Relevant Products/Services problems.

The numerous product-related problems Sony has experienced this year have greatly concerned industry analysts and investors worldwide, especially in Japan, and have cost the company billions of yen in lost revenue and additional expenses.

Disgruntled users are filling chat rooms and blogs to vent their impatience with Sony, as well.

The responses to Sony's blunders, including the huge battery recall, are only tremors so far. Should the PlayStation 3 miss its release date for any reason -- and there's no indication that it will -- expect a reaction of Krakatoa-like proportions.

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