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Samsung Says Galaxy Note Is a Hit, with 5 Million Sold

Samsung Says Galaxy Note Is a Hit, with 5 Million Sold
March 28, 2012 1:55PM

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Five million Samsung Galaxy Notes sold is "nothing to shake a stick at," said mobile analyst Michael Morgan, who said the Galaxy Note falls into a narrow category as "a phablet or a tweener." Morgan estimates that the bulk of Samsung's Galaxy Note sales, about 3 million, have been in the U.S., and a key selling point is LTE data speeds.

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It may be an oversized smartphone that acts like a tablet Relevant Products/Services, or a mini-tablet that makes phone calls. But one thing Samsung's Galaxy Note does not do is sit on shelves.

The South Korean electronics giant is boasting that the Android Relevant Products/Services-powered, 5.3-inch Super AMOLED touchscreen Relevant Products/Services device, with its unique S-Pen stylus, has averaged about 1 million sales a month since its release in September.

Impressing Analysts

In an announcement on the company's global blog, Samsung Tomorrow, the company said the device's popularity helped make Samsung the leading phone manufacturer in South Korea with about two-thirds of the mobile Relevant Products/Services phone market.

The Galaxy Note, which Samsung has aggressively marketed, is available in the U.S. via AT&T Relevant Products/Services for $299.99 and is compatible with the carrier's high-speed LTE Relevant Products/Services data Relevant Products/Services network Relevant Products/Services, which it launched last September. An AT&T spokeswoman declined to comment on the news.

The Note currently runs Android 2.3.6, also known as Gingerbread, and Samsung expects to update it to 4.0, or Ice Cream Sandwich, later this year.

Five million devices sold is "nothing to shake a stick atm" said ABI Research mobile devices analyst Michael Morgan, who said the Note falls into a narrow category as "a phablet or a tweener."

Morgan said the numbers show the device has "an addressable base" in numerous distribution points. He estimates that the bulk of sales, about 3 million, have been in the U.S., and a key selling point is the access to LTE data speeds.

"When it comes to LTE, at this point there is a lot of consumer confusion, especially since AT&T was calling some of their older devices 4G Relevant Products/Services that were running on HSPA+," Morgan said. "It wasn't really clear what the value proposition was for the consumer. I don't need so much bandwidth to send texts or to tweet."

But one clear advantage of LTE data speed, which promises 5 to12 megabits per second for downloads, is video, Morgan said, because they can get content quickly; and a 5.3-inch screen is mighty attractive to those who want to watch movies and TV shows on the go, and don't want to shlep both a phone and tablet. (continued...)

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