Top Tech News

CIO Today Network Sites:   Top Tech News  |   CIO Today   |   Mobile Tech Today   |   Data Storage Today
News & Product Reviews for Tech Leaders
APC Free White Paper
Optimize your network investment &
Enter to win a Samsung Galaxy Note

www.apc.com
Thursday, April 17th 
24/7/365 Network Uptime!
This ad will display for the next 20 seconds. Please click for more information, or scroll down to pass the ad, or Close Ad.
Trending Topics:   Security Heartbleed Big Data Cloud Computing Windows XP Data Centers OS X Mavericks
Home
Network Security
Tech Trends
Cloud Computing
Hardware
Applications
Microsoft/Windows
Apple/Mac
Mobile Tech
World Wide Web
Big Data
Communications
Hackers
Chips & Processors
Linux/Open Source
Personal Tech
Press Releases
 
Free Newsletters
Top CIO News
 
Mobile Tech Today
 

Mobile Tech

Microsoft Surface Pro Tablet Launches -- And Sells Out

Microsoft Surface Pro Tablet Launches -- And Sells Out
February 11, 2013 10:32AM

Bookmark and Share
In favoring the 128 GB Microsoft Surface Pro, buyers seem to be saying, "If I'm already spending over $1,000 with a keyboard, I might as well get the more usable one," said analyst Avi Greengart, given that the Surface Pro is essentially "a premium Ultrabook without a keyboard permanently attached." Microsoft apparently mis-estimated demand for storage.

Your Next Generation Data Center Is Here! Vblock™ Systems: the world's most advanced converged infrastructure are built on the Cisco Unified Computing System with Intel® Xeon® processors. Vblock™ Systems deliver extraordinary time to market, ROI and TCO, and flexibility to meet your continually changing demands with 5X faster deployment, 96% less downtime, and 1/2 the cost. Click here to learn more.

It's either a sign of strong demand or poor inventory management -- or both. Microsoft's Surface Pro tablet, its strongest offer so far in making a dent in the booming tablet category, reportedly sold out during its launch weekend.

The Windows 8 Pro, Intel-based product became available for sale on Saturday, but various reports indicate that the 128 GB model in particular is sold out through Microsoft online and retailers. There were also reports and photos of lines of customers at some retailers, such as a two-hour wait at the Microsoft store in Seattle's University Village.

The 64 GB version is more available, but it was the subject of criticism because, after accounting for system and other preloaded software, only 23 GB of disk space remains available. The 128 GB model features 83 GB free.

'Amazing' Response

In an exchange on Reddit.com last week, Microsoft Corporate Vice President Panos Panay wrote that "initial reports out regarding available disk space were conservative," because they were based on pre-released models with extra data. He said the company's final production units were actually coming in with about 6-7 GB of additional free space.

He also noted that storage space can be extended via the microSDXC socket for storage expansion, USB 3.0 and SkyDrive, and that a 64 GB model provides full Windows "and enough storage for a number of large application installs such as games, productivity apps," and other uses.

In a statement, Microsoft said that the "customer response to the launch of Surface Pro has been amazing." The company added that it was "working with our retail partners who are currently out of stock of the 128 GB Surface Pro to replenish supplies as quickly as possible."

Not Much Supply?

A key question is how much inventory the retailers actually have had. Avi Greengart, an analyst with industry research firm Current Analysis, said his understanding was that many of the retail outlets "did not have much supply." He said stores received one to 10 units, which "indicates some demand."

Greengart told us that, in favoring the 128 GB unit, buyers seem to be saying, "If I'm already spending over $1,000 with a keyboard, I might as well get the more usable one," given that the Surface Pro is essentially "a premium Ultrabook without a keyboard permanently attached." He added that Microsoft apparently mis-estimated the demand for each model, and "probably should have gone with 128 GB and 256 GB versions."

Greengart said that, anecdotally, he has "found a fairly high level of interest, particularly from mobile professionals, who are wondering if this product could give them the laptop they need plus the tablet they want." He also noted that "Microsoft has done a really good job with its ads, which are ubiquitous and striking," clearly showing that it's both a tablet and a laptop.

Responding to some questions being posted online as to whether the relatively small amount of inventory is a deliberate attempt by Microsoft to induce shortages, Greengart said this was "probably not purposefully done," but appeared to be more of a result of misgauging the appeal of the 128 GB model.

Tell Us What You Think
Comment:

Name:

deewinc:

Posted: 2013-02-16 @ 5:34pm PT
This is the reason why Apple is slashing prices on some of their MacBook line of products.



 Mobile Tech
1. Amazon 3D Smartphone Pics Leaked
2. Zebra Buys Motorola Enterprise Biz
3. CTIA Caves, Offers Kill Switch Plan
4. Report: Amazon Phone To Feature 3D
5. Review: Galaxy S5 Features Useful




 Most Popular Articles
1. BlackBerry Drops T-Mobile After Nasty Spat
2. Salesforce CRM Gets Industry Specific for Internet of Customers
3. $200 'Micro' 3D Printer Earns Big on Kickstarter
4. Fast Seagate 6 TB Drive Offered for Enterprise Data Centers
5. Google Video Shows Off Modular Project Ara Phone

Have an informed opinion on this story?
Send a Letter to the Editor.
We want to know what you think.
Send us your Feedback.

 Related Topics  Latest News & Special Reports

  IBM Adds Disaster Recovery to SoftLayer
  Mark Hurd's 5 Keys to Market Success
  Amazon 3D Smartphone Pics Leaked
  Zebra Buys Motorola Enterprise Biz
  How To Beat the Heartbleed Bug

 Technology Marketplace

Business Intelligence
Get real-time, cloud-based information services with Neustar.
 
Cloud Computing
BMC's I.T. solutions unleash the power of your business
Next Generation Data Center Is Here! Vblock™ Systems from VCE
 
Contact Centers
HP delivers the future of the contact center with HP Qfiniti 10.
 
Data Storage
Next Generation Data Center Is Here! Vblock™ Systems from VCE
2.5" Enterprise-class SATA & SAS SSDs for server & storage applications
Barium Ferrite (BaFe) is the future of tape.
 
Enterprise Hardware
2.5" Enterprise-class SATA & SAS SSDs for server & storage applications
Barium Ferrite (BaFe) is the future of tape.
 
Enterprise I.T.
BMC's I.T. solutions unleash the power of your business
 
Hardware
Protect your network with APC Smart-UPS battery backup
 
Network Security
Protect your network with APC Smart-UPS battery backup
 

Network Security Spotlight
IBM Offers Security, Disaster Recovery as SoftLayer Service
New disaster recovery and security services for SoftLayer clients are being added by IBM. Big Blue said the new capabilities will speed cloud adoption by alleviating concern over business continuity.
 
How To Beat the Heartbleed Bug
Heartbleed headlines continue as IT admins scramble for answers no one has. Early reports of stolen personal data, including 900 social insurance numbers in Canada, are starting to trickle in.
 
After Heartbleed, OpenSSL Calls for More Support
The president of the OpenSSL Foundation says more support is needed from companies and governments that use its software so that it can better spot and fix flawed pieces of code such as Heartbleed.
 

Enterprise Hardware Spotlight
Vaio Fit 11A Battery Danger Forces Recall by Sony
Using a Sony Vaio Fit 11A laptop? It's time to send it back to Sony. In fact, Sony is encouraging people to stop using the laptop after several reports of its Panasonic battery overheating.
 
Continued Drop in Global PC Shipments Slows
Worldwide shipments of PCs fell during the first three months of the year, but the global slump in PC demand may be easing, with a considerable slowdown from last year's drops.
 
Google Glass Finds a Home in Medical Education, Practice
Google Glass may find its first markets in verticals in which hands-free access to data is a boon. Medicine is among the most prominent of those, as seen in a number of Glass experiments under way.
 

Mobile Technology Spotlight
Amazon 3D Smartphone Pics Leaked
E-commerce giant Amazon is reportedly set to launch a smartphone after years of development. Photos of the phone, which may feature a unique 3D interface, were leaked by tech pub BGR.
 
Zebra Tech Buys Motorola Enterprise for $3.45B
Weeks after Lenovo bought Motorola Mobility’s assets from Google for $2.91 billion, Zebra Technologies is throwing down $3.45 billion for Motorola’s Enterprise business in an all-cash deal.
 
CTIA Caves, Volunteers Kill Switch Plan
After bucking against the concept of a smartphone kill switch, the CTIA just announced the “Smartphone Anti-Theft Voluntary Commitment” to thwart smartphone thefts in the U.S.
 

Navigation
Top Tech News
Home/Top News | Network Security | Tech Trends | Cloud Computing | Hardware | Applications | Microsoft/Windows
Apple/Mac | Mobile Tech | World Wide Web | Big Data | Communications | Hackers | Chips & Processors
Linux/Open Source | Personal Tech | Press Releases
Also visit these Enterprise Technology Sites
Top Tech News | CIO Today | Mobile Tech Today | Data Storage Today

Services:
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About CIO Today Network | How To Contact Us | Article Reprints | Services for PR Pros (In partnership with NewsFactor) | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 Top Tech News. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.