Top Tech News

CIO Today Network Sites:   Top Tech News  |   CIO Today   |   Mobile Tech Today   |   Data Storage Today
News & Product Reviews for Tech Leaders
Vblock™ Systems:
Advanced converged infrastructure
increases productivity & lowers costs.

www.vce.com
Saturday, April 19th 
Real-time info services with Neustar
This ad will display for the next 20 seconds. Please click for more information, or scroll down to pass the ad, or Close Ad.
Trending Topics:   Security Heartbleed Big Data Cloud Computing Windows XP Data Centers OS X Mavericks
Home
Network Security
Tech Trends
Cloud Computing
Hardware
Applications
Microsoft/Windows
Apple/Mac
Mobile Tech
World Wide Web
Big Data
Communications
Hackers
Chips & Processors
Linux/Open Source
Personal Tech
Press Releases
 
Free Newsletters
Top CIO News
 
Mobile Tech Today
 

Applications

Swipp Startup Launches 'Social Intelligence Platform'

Swipp Startup Launches
January 24, 2013 8:44AM

Bookmark and Share
The Swipp app is simple to use, so that one only needs to pick a topic and then slide a finger across the slider bar. Swipp says one of its differentiators is that, instead of organizing social media data around authors or users, its data is organized around a specific topic, such as a person, place or thing.

Your Next Generation Data Center Is Here! Vblock™ Systems: the world's most advanced converged infrastructure are built on the Cisco Unified Computing System with Intel® Xeon® processors. Vblock™ Systems deliver extraordinary time to market, ROI and TCO, and flexibility to meet your continually changing demands with 5X faster deployment, 96% less downtime, and 1/2 the cost. Click here to learn more.

Would you like to indicate your feelings about a topic via a sliding scale, and then see what zillions of others feel about the same thing? A Silicon Valley startup is betting you would, and that businesses will find this information useful.

The company, Swipp, is launching this week its "global social intelligence platform." Users find topics in their Swipp app on mobile devices or over the Web, and then slide a bar from hating that topic (-5) to loving it (+5). As the slider and number rating changes, a graphical face changes from a smile for liking to a frown for hating. Dark chocolate, for instance, might have a +3 score among 500 swippers.

The platform then indicates the average rating for that topic by others using the platform. Users can add a photo or a comment around that topic, and can filter the real-time information they receive about others' opinions by friends, location, age or gender. The company is also developing a gateway so that SMS text messaging can receive and display Swipp data.

'Social Ambassadors'

At launch, the platform is available in French, German, Spanish and Portuguese, as well as English, and the app is already populated with millions of terms to get the conversation going. The company said it is working with "an on-ground network of social ambassadors" in the U.S., U.K., Germany, Brazil and Spain to make sure users in those countries see local topics and trends.

CEO and co-founder Don Thorson said in a statement that, "for the first time in human history, we have over a billion people connected to each other, which has produced an enormous amount of data but very little insight."

He added that the company's goal is "to take all the ideas, thoughts and comments that are currently being lost and bring them together in meaningful new ways that can be used by people, businesses and developers alike."

'More Grandiose'

In addition to the consumer-facing platform, Swipp is also launching a Swipp Plus version for businesses and an API so that developers can integrate the service into their applications. The company sees Swipp widgets, for instance, being embedded into third-party Web sites so that the site owners can glean aggregate user input about content, products or other subjects.

The app is simple to use, so that one only needs to pick a topic and then slide a finger across the slider bar. Swipp says one of its differentiators is that, instead of organizing social media data around authors or users, its data is organized around a specific topic, such as a person, place or thing.

Andrew Frank, Research Director at Gartner, said that, while "there are limitations to Swipp's scientific usefulness," since the samples are self-selected, there will "probably be some marketers and advertisers" who will find this data interesting.

But Brad Shimmin, an analyst for Current Analysis, said that Swipp feels like a distillation of what is already available on such social sites as Pinterest, Yelp or Branch, except that Swipp "seems a lot more grandiose in its objectives." He suggested that Swipp may just be "trying to re-invent what has already been invented."

Tell Us What You Think
Comment:

Name:



 Applications
1. Android Gets Chrome Remote Desktop
2. Silverpop: IBM Marketing Gets Personal
3. VMware Horizon 6 Folds In AirWatch
4. Cuban Twitter Creates New Hurdles
5. Wedding in the Palm of Your Hand




 Most Popular Articles
1. $200 'Micro' 3D Printer Earns Big on Kickstarter
2. Fast Seagate 6 TB Drive Offered for Enterprise Data Centers
3. Google Video Shows Off Modular Project Ara Phone
4. Last Security Patches Coming Tuesday for XP, Office 2003
5. Resetting All Passwords Now May Be Worst Heartbleed Fix

Have an informed opinion on this story?
Send a Letter to the Editor.
We want to know what you think.
Send us your Feedback.

 Related Topics  Latest News & Special Reports

  Poll: A Mix of Feelings on Future Tech
  Google, Rockstar Suit Stays in Calif.
  Michaels: Nearly 3M Cards Breached
  'Like' Cheerios, Give Up Right To Sue
  Heartbleed Could Cost Millions

 Technology Marketplace

Business Intelligence
Get real-time, cloud-based information services with Neustar.
 
Cloud Computing
BMC's I.T. solutions unleash the power of your business
Next Generation Data Center Is Here! Vblock™ Systems from VCE
 
Contact Centers
HP delivers the future of the contact center with HP Qfiniti 10.
 
Data Storage
Next Generation Data Center Is Here! Vblock™ Systems from VCE
Barium Ferrite (BaFe) is the future of tape.
2.5" Enterprise-class SATA & SAS SSDs for server & storage applications
 
Enterprise Hardware
Barium Ferrite (BaFe) is the future of tape.
2.5" Enterprise-class SATA & SAS SSDs for server & storage applications
 
Enterprise I.T.
BMC's I.T. solutions unleash the power of your business
 
Hardware
Protect your network with APC Smart-UPS battery backup
 
Network Security
Protect your network with APC Smart-UPS battery backup
 

Network Security Spotlight
Michaels Says Nearly 3M Credit, Debit Cards Breached
Arts and crafts retail giant Michaels Stores has confirmed that a data breach at its POS terminals from May 2013 to Jan. 2014 may have exposed nearly 3 million customer credit and debit cards.
 
Heartbleed Could Cost Millions, Could Have Been Prevented
Early estimates of Heartbleed’s cost to enterprises are running in the millions. The reason: revoking all the SSL certificates the bug leaked will come at a very hefty price.
 
Google's Street View Software Unravels CAPTCHAs
The latest software Google uses for its Street View cars to read street numbers in images for Google Maps works so well that it also solves CAPTCHAs, those puzzles designed to defeat bots.
 

Enterprise Hardware Spotlight
Vaio Fit 11A Battery Danger Forces Recall by Sony
Using a Sony Vaio Fit 11A laptop? It's time to send it back to Sony. In fact, Sony is encouraging people to stop using the laptop after several reports of its Panasonic battery overheating.
 
Continued Drop in Global PC Shipments Slows
Worldwide shipments of PCs fell during the first three months of the year, but the global slump in PC demand may be easing, with a considerable slowdown from last year's drops.
 
Google Glass Finds a Home in Medical Education, Practice
Google Glass may find its first markets in verticals in which hands-free access to data is a boon. Medicine is among the most prominent of those, as seen in a number of Glass experiments under way.
 

Mobile Technology Spotlight
Google Releases Chrome Remote Desktop App for Android
You're out on a sales call, and use your Android mobile device to grab a file you have back at the office on your desktop. That's a bit easier now with Google's Chrome Remote Desktop app for Android.
 
Amazon 3D Smartphone Pics Leaked
E-commerce giant Amazon is reportedly set to launch a smartphone after years of development. Photos of the phone, which may feature a unique 3D interface, were leaked by tech pub BGR.
 
Zebra Tech Buys Motorola Enterprise for $3.45B
Weeks after Lenovo bought Motorola Mobility’s assets from Google for $2.91 billion, Zebra Technologies is throwing down $3.45 billion for Motorola’s Enterprise business in an all-cash deal.
 

Navigation
Top Tech News
Home/Top News | Network Security | Tech Trends | Cloud Computing | Hardware | Applications | Microsoft/Windows
Apple/Mac | Mobile Tech | World Wide Web | Big Data | Communications | Hackers | Chips & Processors
Linux/Open Source | Personal Tech | Press Releases
Also visit these Enterprise Technology Sites
Top Tech News | CIO Today | Mobile Tech Today | Data Storage Today

Services:
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About CIO Today Network | How To Contact Us | Article Reprints | Services for PR Pros (In partnership with NewsFactor) | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 Top Tech News. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.