Top Tech News

CIO Today Network Sites:   Top Tech News  |   CIO Today   |   Mobile Tech Today   |   Data Storage Today
News & Product Reviews for Tech Leaders
Vblock™ Systems:
Advanced converged infrastructure
increases productivity & lowers costs.

www.vce.com
Wednesday, April 23rd 
Real-time info services with Neustar
Trending Topics:   Security Heartbleed Big Data Cloud Computing Windows XP Data Centers OS X Mavericks
Home
Network Security
Tech Trends
Cloud Computing
Hardware
Applications
Microsoft/Windows
Apple/Mac
Mobile Tech
World Wide Web
Big Data
Communications
Hackers
Chips & Processors
Linux/Open Source
Personal Tech
Press Releases
 
Free Newsletters
Top CIO News
 
Mobile Tech Today
 

World Wide Web

MS Bing Says Google Is Playing Foul with Shopping Results

MS Bing Says Google Is Playing Foul with Shopping Results
November 28, 2012 2:02PM

Bookmark and Share
"Instead of showing you the most relevant shopping search results for the latest coffee maker you're looking to buy mom, Google's new redesigned shopping vertical now decides what to show you -- and how prominently to display what product offers they show -- based partially on how much a merchant selling the product has paid Google," Microsoft said.

Your Next Generation Data Center Is Here! Vblock™ Systems: the world's most advanced converged infrastructure are built on the Cisco Unified Computing System with Intel® Xeon® processors. Vblock™ Systems deliver extraordinary time to market, ROI and TCO, and flexibility to meet your continually changing demands with 5X faster deployment, 96% less downtime, and 1/2 the cost. Click here to learn more.

'Tis the season for aggressive marketing campaigns. After Amazon went after Apple's jugular over the iPad mini, Microsoft is going after Google's integrity with its latest ad campaign.

Bing just launched a national campaign to highlight its commitment to honest search results and to help explain to consumers what it calls the "risks of Google Shopping's newly announced 'pay-to-rank' practice."

Bing says Google shows shopping search results that are not true search results like they would see elsewhere on Google. According to Bing, the results are actually ads that are ranked, in part, by who pays the most. Google could not immediately be reached for comment.

Microsoft's Allegations

In recent weeks leading up to Black Friday and Cyber Monday, Microsoft alleges that Google quietly changed its shopping results from "Google Product Search," which represented fairly comprehensive results for products and merchants across the Web, to a pay-to-rank model called "Product Listing Advertising."

"Merchants must now pay Google to be listed in the shopping results, and how much they pay helps determine how they appear in the rankings, so now every 'result' is really just an ad. This new policy means consumers are getting Scroogled," Bing said.

That, said Microsoft, is an issue for shoppers who visit the site they have used for years, conduct what they think is a "search," and get a set of rankings that look like the objective results Google delivers everywhere else.

Meanwhile, Bing continued, the lawyers at Google Shopping are now calling results "listings." Microsoft complains that Google even call out, nontransparently hidden behind a disclaimer or buried in a footer, "Payment is one of several factors used to rank these results."

Pinging Google's Integrity

"Instead of showing you the most relevant shopping search results for the latest coffee maker you're looking to buy mom, Google's new redesigned shopping vertical now decides what to show you -- and how prominently to display what product offers they show -- based partially on how much a merchant selling the product has paid Google," Microsoft said. "Merchants can literally pay to improve their chances to display their product offers higher than others inside of Google's shopping 'search,' even if it's not necessarily better or cheaper."

Microsoft went on to decry the injustice of this alleged lack of transparency. Microsoft argued that such practices are not what consumers expect from search and it's not how the company thinks search engines should help consumers get the best prices and selection when shopping.

We asked Greg Sterling, principal analyst at Sterling Market Intelligence, for his take on Bing's "Don't Get Scroogled" campaign. He told us this is obviously a PR move to call Google out as deceptive or hypocritical.

"It probably won't generate much new usage for Bing but it may put another, incremental dent in Google's reputation," Sterling said. "There is some paid inclusion in Bing's shopping site, though most of the results are 'organic.' "

Tell Us What You Think
Comment:

Name:



 World Wide Web
1. Verizon Report Exposes Cyberthreats
2. Aereo CEO Speaks Out on Future
3. Mobile Ad Platform From Facebook?
4. How Are Web Sites Post-Heartbleed?
5. White House Updating Privacy Policy




 Most Popular Articles
1. Resetting All Passwords Now May Be Worst Heartbleed Fix
2. Silverpop: IBM Marketing Portfolio Gets Personal
3. Is Heartbleed the Biggest Web Security Threat Ever?
4. Analyst: Samsung Galaxy S5 Won't Sway iPhone Lovers
5. VMware Leverages AirWatch's MDM Tech in Horizon 6

Have an informed opinion on this story?
Send a Letter to the Editor.
We want to know what you think.
Send us your Feedback.

 Related Topics  Latest News & Special Reports

  Hortonworks, Concurrent To Partner
  Microsoft, BMC Targeting VMware
  Verizon Report Exposes Cyberthreats
  Samsung: $2.2B Too Much for Apple
  APX Labs Aims To Put Glass in Business

 Technology Marketplace
Business Intelligence
Get real-time, cloud-based information services with Neustar.
 
Cloud Computing
Next Generation Data Center Is Here! Vblock™ Systems from VCE
 
Contact Centers
HP delivers the future of the contact center with HP Qfiniti 10.
 
Data Storage
Next Generation Data Center Is Here! Vblock™ Systems from VCE
Barium Ferrite (BaFe) is the future of tape.
2.5" Enterprise-class SATA & SAS SSDs for server & storage applications
 
Enterprise Hardware
Barium Ferrite (BaFe) is the future of tape.
2.5" Enterprise-class SATA & SAS SSDs for server & storage applications
 
Hardware
Protect your network with APC Smart-UPS battery backup
 
Network Security
Protect your network with APC Smart-UPS battery backup
 

Network Security Spotlight
Verizon Data Breach Report Exposes Top Threats
Beyond Heartbleed, there are cyberthreats vying to take down enterprise networks, corrupt smartphones, and wreak havoc on businesses. Verizon is exposing these threats in a new report.
 
Where Do Web Sites Stand, Post-Heartbleed?
A security firm says the vast majority of Web sites have patched themselves to protect against the Heartbleed bug, but now there are questions raised on the reliability of open-source programs.
 
White House Updating Online Privacy Policy
A new Obama administration privacy policy explains how the government will gather the user data of online visitors to WhiteHouse.gov, mobile apps and social media sites, saying much is in the public domain.
 
Navigation
Top Tech News
Home/Top News | Network Security | Tech Trends | Cloud Computing | Hardware | Applications | Microsoft/Windows
Apple/Mac | Mobile Tech | World Wide Web | Big Data | Communications | Hackers | Chips & Processors
Linux/Open Source | Personal Tech | Press Releases
Also visit these Enterprise Technology Sites
Top Tech News | CIO Today | Mobile Tech Today | Data Storage Today

Services:
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About CIO Today Network | How To Contact Us | Article Reprints | Services for PR Pros (In partnership with NewsFactor) | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 Top Tech News. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.