Top Tech News

CIO Today Network Sites:   Top Tech News  |   CIO Today   |   Mobile Tech Today   |   Data Storage Today
News & Product Reviews for Tech Leaders
Thursday, April 17th 
The future of tape is here.
Trending Topics:   Security Heartbleed Big Data Cloud Computing Windows XP Data Centers OS X Mavericks
Home
Network Security
Tech Trends
Cloud Computing
Hardware
Applications
Microsoft/Windows
Apple/Mac
Mobile Tech
World Wide Web
Big Data
Communications
Hackers
Chips & Processors
Linux/Open Source
Personal Tech
Press Releases
 
Free Newsletters
Top CIO News
 
Mobile Tech Today
 

Mobile Tech

Sprint Wants To Make You a Star, But Will You Care?

Sprint Wants To Make You a Star, But Will You Care?
October 8, 2012 2:14PM

Bookmark and Share
Sprint's StarStarMe offering "would have made more sense 10 years ago when we had to remember phone numbers," said analyst Jeff Kagan. "Today if you ask someone what a person's phone number is they won't know. They just program it in to their speed dial, look for the name, hit the button and it dials." Sprint's StarStarMe numbers are $2.99 a month.

Your Next Generation Data Center Is Here! Vblock™ Systems: the world's most advanced converged infrastructure are built on the Cisco Unified Computing System with Intel® Xeon® processors. Vblock™ Systems deliver extraordinary time to market, ROI and TCO, and flexibility to meet your continually changing demands with 5X faster deployment, 96% less downtime, and 1/2 the cost. Click here to learn more.

Sprint is rolling out a feature that sets the wireless carrier apart from the competition: vanity numbers. Sprint is the first U.S. mobile carrier to offer what it calls StarStar Me.

Much like vanity 800 numbers that use slogans instead of digits, StarStar Me lets wireless customers use a name they choose in place of their mobile-telephone number. So instead of meeting someone and giving them a hard-to-remember sequence of numbers, you can tell them something memorable.

"Sprint customers will be the first people to get StarStar Me," said Kevin McGinnis, vice president of Product and Technology Development at Sprint. "We expect this service to be especially popular with professionals, students and family customers, who can tailor its use to their individual preferences, lifestyles and interests with a few simple clicks."

Just Hit Star, Star

Here's how it works: Once a user signs up for the StarStar Me service, they choose a name, nickname or unique word in place of their mobile phone number. When people want to call StarStar Me users, they do so by tapping the star key twice on the phone's keypad, followed by that special name or unique word -- hence the name StarStar Me.

StarStar Me offers users the ability to automatically respond to calls with a custom text message when they're busy. The service also gives wireless users a unique way to share links to their blog, Web site or social media accounts.

Of course, it comes with a price. Sprint customers can have two StarStar Me numbers per mobile number for a fee of $2.99 a month per vanity number. That could deliver Sprint as much as $5.98 a month in new revenue per customer.

There's also an app for that. The free StarStar Me app is available for Android-powered smartphones and will soon be available for the iPhone. The app lets users manage incoming calls, automatically send a text message to callers when they're busy, or send callers their contact info, which they can easily add to their address book. Users can also block specific callers, view a call log and manage multiple StarStar numbers.

Too Late?

We asked Jeff Kagan, a telecom analyst in Atlanta, for his take on Sprint's would-be competitive differentiator. He told us if it works it will be a good monthly revenue stream for Sprint. But he's not sure how well it will work.

"If you pull the camera back and look at the industry, the idea would have made more sense 10 years ago when we had to remember phone numbers. Today if you ask someone what a person's phone number is they won't know. They just program it in to their speed dial, look for the name, hit the button and it dials," Kagan said.

"There is probably a percentage of the customer base that will like this service. But it's not going to be a big wild success story that every carrier is going to follow because the market is past that point and every year that goes by we get further away from that point. The more we use cell phones instead of regular phones the less we need these features."

Tell Us What You Think
Comment:

Name:



 Mobile Tech
1. Android Gets Chrome Remote Desktop
2. Amazon 3D Smartphone Pics Leaked
3. Zebra Buys Motorola Enterprise Biz
4. CTIA Caves, Offers Kill Switch Plan
5. Report: Amazon Phone To Feature 3D




 Most Popular Articles
1. BlackBerry Drops T-Mobile After Nasty Spat
2. Salesforce CRM Gets Industry Specific for Internet of Customers
3. $200 'Micro' 3D Printer Earns Big on Kickstarter
4. Fast Seagate 6 TB Drive Offered for Enterprise Data Centers
5. Google Video Shows Off Modular Project Ara Phone

Have an informed opinion on this story?
Send a Letter to the Editor.
We want to know what you think.
Send us your Feedback.

 Related Topics  Latest News & Special Reports

  Google Street View Unravels CAPTCHAs
  Yahoo COO Gets $58M Parting Gift
  Teen Arrested for Heartbleed Hack
  Android Gets Chrome Remote Desktop
  Malware Targets Facebook Users

 Technology Marketplace

Business Intelligence
Get real-time, cloud-based information services with Neustar.
 
Cloud Computing
BMC's I.T. solutions unleash the power of your business
Next Generation Data Center Is Here! Vblock™ Systems from VCE
 
Contact Centers
HP delivers the future of the contact center with HP Qfiniti 10.
 
Data Storage
Next Generation Data Center Is Here! Vblock™ Systems from VCE
Barium Ferrite (BaFe) is the future of tape.
2.5" Enterprise-class SATA & SAS SSDs for server & storage applications
 
Enterprise Hardware
Barium Ferrite (BaFe) is the future of tape.
2.5" Enterprise-class SATA & SAS SSDs for server & storage applications
 
Enterprise I.T.
BMC's I.T. solutions unleash the power of your business
 
Hardware
Protect your network with APC Smart-UPS battery backup
 
Network Security
Protect your network with APC Smart-UPS battery backup
 

Network Security Spotlight
Google's Street View Software Unravels CAPTCHAs
The latest software Google uses for its Street View cars to read street numbers in images for Google Maps works so well that it also solves CAPTCHAs, those puzzles designed to defeat bots.
 
Canadian Teen Arrested for Heartbleed Hack
One week after the OpenSSL Heartbleed vulnerability was unveiled, Canadian authorities have made the first arrest -- a London, Ontario teenager -- connected to exploiting the security hole.
 
IBM Offers Security, Disaster Recovery as SoftLayer Service
New disaster recovery and security services for SoftLayer clients are being added by IBM. Big Blue said the new capabilities will speed cloud adoption by alleviating concern over business continuity.
 

Enterprise Hardware Spotlight
Vaio Fit 11A Battery Danger Forces Recall by Sony
Using a Sony Vaio Fit 11A laptop? It's time to send it back to Sony. In fact, Sony is encouraging people to stop using the laptop after several reports of its Panasonic battery overheating.
 
Continued Drop in Global PC Shipments Slows
Worldwide shipments of PCs fell during the first three months of the year, but the global slump in PC demand may be easing, with a considerable slowdown from last year's drops.
 
Google Glass Finds a Home in Medical Education, Practice
Google Glass may find its first markets in verticals in which hands-free access to data is a boon. Medicine is among the most prominent of those, as seen in a number of Glass experiments under way.
 

Mobile Technology Spotlight
Google Releases Chrome Remote Desktop App for Android
You're out on a sales call, and use your Android mobile device to grab a file you have back at the office on your desktop. That's a bit easier now with Google's Chrome Remote Desktop app for Android.
 
Amazon 3D Smartphone Pics Leaked
E-commerce giant Amazon is reportedly set to launch a smartphone after years of development. Photos of the phone, which may feature a unique 3D interface, were leaked by tech pub BGR.
 
Zebra Tech Buys Motorola Enterprise for $3.45B
Weeks after Lenovo bought Motorola Mobility’s assets from Google for $2.91 billion, Zebra Technologies is throwing down $3.45 billion for Motorola’s Enterprise business in an all-cash deal.
 

Navigation
Top Tech News
Home/Top News | Network Security | Tech Trends | Cloud Computing | Hardware | Applications | Microsoft/Windows
Apple/Mac | Mobile Tech | World Wide Web | Big Data | Communications | Hackers | Chips & Processors
Linux/Open Source | Personal Tech | Press Releases
Also visit these Enterprise Technology Sites
Top Tech News | CIO Today | Mobile Tech Today | Data Storage Today

Services:
FreeNewsFeed | Free Newsletters | XML/RSS Feed

About CIO Today Network | How To Contact Us | Article Reprints | Services for PR Pros (In partnership with NewsFactor) | Top Tech Wire | How To Advertise

Privacy Policy | Terms of Service
© Copyright 2000-2014 Top Tech News. All rights reserved. Article rating technology by Blogowogo. Member of Accuserve Ad Network.