A new enterprise offering introduced by Oracle today is designed to enable independent software vendors (ISVs) to transition their businesses to the cloud, the company said. The new platform, called the Oracle Cloud Platform Ready for Independent Software Vendors, will allow ISVs to quickly register and publish their Oracle Cloud-compatible applications on the Oracle Cloud Marketplace, allowing them to fast-track new business opportunities in the cloud.

Oracle's new cloud platform is part of its Oracle PartnerNetwork (OPN), a partnership program designed to help market products through a tiered participation program. The new platform will provide PartnerNetwork members benefits at the Silver level or higher and allow them to create initial application listings in the platform and infrastructure sections of the Oracle Cloud Marketplace in minutes.

Helping Partners Leverage the Cloud

Any partner application that supports an Oracle Cloud-compatible operating system or technology product will be able to run on the Oracle Cloud without having to be rewritten, and at no additional cost. To speed up the time to market, partners will be able to request access to Oracle Cloud specialists and other technical resources directly from the Oracle Cloud Platform Ready registration.

Additionally, ISVs with an Oracle Cloud Marketplace listing will be eligible for the Oracle Cloud ISV Partner of the Year award and may apply for OPN Cloud Standard program benefits, including easy access to Oracle Cloud development and test environments, Oracle said.

“The cloud represents a huge opportunity for our ISV partner community,” said Dan Miller, senior vice president of ISV, OEM and Java Sales at Oracle, in a statement. “Through the Oracle Cloud Marketplace, and joint initiatives like Oracle Cloud Platform Ready, we are enabling ISV partners to focus more on their unique innovation, while leveraging the Oracle Cloud to get their solutions in front of a broad market of potential users quickly and at scale.”

The move by enterprises to migrate their resources to the cloud will likely prove one of the most significant IT transformations in recent history. IDC has predicted that by 2018, at least half of IT spending will be cloud-based.

More Support, More Clients

The goal for Oracle is likely to encourage their partners to list any new products they develop on the Oracle Cloud Marketplace first. It should also help the company capture more traffic from their partners’ customers, by providing a single platform where they can research, validate, and request products from a number of different resellers and partners.

For Oracle’s partners, on the other hand, the new platform promises increased technical support and an easier way to get their messages out to potential clients because of the improved access to Oracle’s expansive customer base, field sales, global partners and developers.

“Oracle's Cloud specialist team provided in-depth technical support during our proof of concept testing that allowed us to create automated deployment scenarios quickly and efficiently,” said Brent Rhymes, executive vice president Enterprise Sales & Marketing at Synacor/Zimbra, in the statement.